*Share some advice on "how to set up a page for an organization." If you've done it, share your knowledge. Or go to FB, and find out what it says.*
Advice by: Jason Schnicker
I have never actually set up a page for an organization, but if I were to do so I would keep in mind my target audience, messages I am sending, and how I send them. You have to be very careful the way you word things on your Facebook page. Is is very hard to determine emotions through text. People may get a misrepresentation of your company if they are just recently joining your page, so it is crucial to keep that in mind when posting anything to your wall.
*Share some advice on what kinds of posts you might make on your organization's website. Should you post mini-advertisements? Photos? Quizzes? What works? Share your own gut feelings, or do a little bit of research.*
Advice by: Jason Schnicker
I think to be honest it really depends on what your organization's main goal is to get out of the website. It could be to promote a new product, get customer feedback and opinions, press release an event that is happening, and much more. You need to be aware that if your company is fairly high maintenance that your website needs to be the same. The last thing you want your followers to do is second guess the identity of your company. The most important thing I think that should be included in any professional website is the use of photos, video, and text. It is essential to keep viewers interested and to keep coming back.
*Who does a good professional FB page? Share names of pages you think work well and why they work for you.*
Feedback by: Jason Schnicker
**Burton Snowboards** This page is updated on a constant basis which includes photos, videos, merchandise, competitions (tours, opens, etc.), and much more. The site is built really for anyone that has a passion about snowboarding, and wants to stay in touch with the professionals of the sport. It also has a nice biography about who started the company and how it came to be.
**GNC Live Well** Posts regularly, which can be anywhere from 2-3 times in a day. There's information ranging from discounts, supplemental releases, and nutritional articles from all over the web. It is also nice to see customer's reviews on products you were thinking about trying. This site keeps me aware of what's the next best thing, and I can read articles about nutritional benefits to products.
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